Gretchen Willman

ABOUT GRETCHEN WILLMAN

Beauty, fashion, and lifestyle YouTube personality who has earned over 370,000 subscribers to her self-titled channel. Her channel was previously called GretchenLovesBeauty.

In high school, she was interested in fashion and makeup and decided to post a makeup video. She soon began to accumulate a supportive audience.

She began attending Boston University in fall 2015, joining the school's rowing team.

She was born in Albany, New York and has a twin sister named Lucy. She previously dated a guy named Justin. She and her partner, hockey player Max Willman, got engaged in 2023. They were married in August 2025.

She is good friends with Arlin Moore , who also attended Boston University .