Sawyer Hemsley

ABOUT SAWYER HEMSLEY

Co-founder and Chief Branding Officer of Crumbl, the pink-box cookie company known for its mix of weekly flavor "drops," open-kitchen theatrics, and an enormous social media footprint. He became the public face of Crumbl's brand voice.

He attended Utah State University, where he studied Communication Studies with a Marketing minor. He co-founded Crumbl with Jason McGowan in 2017, with the first store introducing the open-kitchen theater and the Milk Chocolate Chip anchor flavor born from A/B testing.

He came out as gay in 2025 in an interview with People Magazine. His company Crumbl had more than 1,000 locations by 2024.

He grew up in Preston, Idaho, and moved to Logan, Utah in 2012. His LDS background made parts of his personal journey more complex, but he stated in an interview that he appreciates where he's come from. He is cousins with Jason McGowan.

He has tied to Kendall Jenner and Khloé Kardashian through their collaboration on the "Kardashian-Jenner x Crumbl" takeover week in 2025.